Tuesday, April 26, 2011

Location Data From Phones Is Valuable for Ads - NYTimes.com

Location Data From Phones Is Valuable for Ads - NYTimes.com: "The companies are using the cell tower and hot spot data to build maps of the world, maps that help smartphones quickly pinpoint their locations. Using the signals as navigational beacons is particularly useful in places where GPS satellite signals are weak, like urban areas or anywhere indoors."

It would be interesting to try to use this to map the inside of our laboratory. We could put small wifi transmitters around the lab and collect the intensity from each of them with our mobile device and use that to pinpoint a location.

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